![]() Customers use WhatsApp primarily to stay in touch with their family, friends, and colleagues, and they do not want their WhatsApp chat list to be cluttered by brands! Yes, customers want the convenience of messaging a brand on WhatsApp, but brands must remember that WhatsApp is, first and foremost, a personal space. WhatsApp Marketing Campaign: Best Practices Automation saves time and enables marketers to engage with customers even when they are not online, ensuring that no opportunities are missed. ![]() WhatsApp provides marketers with automation tools that enable them to send automated messages, such as welcome messages, reminders, and notifications. Marketers can use WhatsApp to communicate with customers in their preferred language, providing a seamless experience that enhances customer satisfaction. WhatsApp is widely accessible, allowing marketers to reach customers from different parts of the world through a single platform. Multimedia messages create a more engaging and interactive experience, increasing the chances of customers responding and engaging with the brand. WhatsApp provides marketers with a platform to engage customers through multimedia messages, including photos, videos, and voice notes. Personalized communication and offers make a customer feel valued, leading to stronger relationships and higher customer retention rates. WhatsApp Business API can integrate with the company’s CRM and leverage the data here to personalize customer communications and offer customized recommendations based on their shopping history or demographic data. Now, they can do it at the tap of a finger. A few years ago, customers had to wait endlessly on customer care numbers to do the same. Take, for example, Hindustan Unilever’s Pureit which allows customers to book a service request through the app itself. WhatsApp gives brands an opportunity to respond to customer inquiries, offer support, and resolve issues swiftly. Unlike traditional marketing media like advertisements, social media posts and videos, that have one-way messaging, conversational mediums like WhatsApp, chatbots, and messenger apps help brands conduct a dialog with the customer. Empowering Them with Two-way Conversations. No wonder, 51% of customers say live chat support is one of the major reasons for repeat purchases.ģ. Live chat allows brands to interact with customers in real time and solve their issues. The aim is to make the customer feel heard. Conversational marketing enables brands to create personal connections with their customers. Apps like WhatsApp and AI-powered chatbot help brands have real-time conversations with customers and sometimes, offer solutions on call.Ģ. A survey found that 71% of customers wanted brands to chat with them in real-time. Why Is Conversational Marketing Critical Today?Ĭonversational marketing helps build personal relationships at scale and offers brands multiple ways to differentiate the customer experience.ġ.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |